Crowdfunding explained
Crowdfunding vs investment: choosing how to back a digital project
Schatz & Schatz LTD · · 3 min read
‘Backing a project’ can describe very different arrangements. One person wants to encourage a creator. Another wants a campaign reward. A third wants a commercial investment. Before money changes hands, it helps to know which relationship you are entering and what the written terms actually provide.
Donations: support without assuming ownership
A donation-style contribution is a way to help a project or initiative. It should not be assumed to buy ownership, a profit share or a finished product. Read the campaign’s stated purpose, conditions and any information about what happens if plans change.
For Schatz & Schatz, the Crowdfunder page is the place to review the current campaign. Our Support page introduces the initiative and explains optional Special Thanks recognition. We do not make claims here about tax relief or charitable status; do not assume a contribution has a particular tax treatment.
Rewards: check the exact promise
A reward can be an acknowledgement, access or another benefit described by the campaign. Its terms matter: what is included, who provides it, whether it depends on a milestone and whether there is a stated delivery estimate. A reward is not automatically equity or an investment return.
Our supporters can choose to have their name added to projects’ Special Thanks, and participation is optional. For any other reward, rely on the live Crowdfunder listing rather than assuming an article describes the latest offer. Ask questions before contributing if a reward is important to your decision.
Equity investment: a separate commercial relationship
Equity crowdfunding involves investing in a business in exchange for shares. The British Business Bank explains that it differs from other forms of crowdfunding. Ownership does not guarantee a return, and a commercial decision requires scrutiny of the terms and the business.
Our public support campaign should not be read as an equity offer. If your interest is investment or a commercial partnership, contact Schatz & Schatz separately. Ask about the project, the proposed arrangement and the information available for due diligence. Obtain suitable independent advice before committing; this article is not financial advice.
A quick decision guide
Choose the route that matches your intent, rather than the most prominent button on a page. There is no obligation to give money to follow our work.
- Want to encourage the studio? Read the Crowdfunder campaign and decide whether a contribution suits you.
- Want a particular reward? Check its current listing and conditions before selecting it.
- Want to explore a commercial investment? Review the portfolio and start a separate investor conversation.
- Want an app or website built for your business? Use the Hire page to request a project quote.
- Not ready to commit? Share a relevant project or send a thoughtful question.
Why we keep these routes separate
Our studio works across apps, digital learning products and games. Different people connect with that work in different ways. Clear paths let a supporter read the campaign, an investor ask for evidence and an entrepreneur describe a project—without confusing one arrangement with another.
If supporting our own projects is your goal, begin with the Crowdfunder page below. If you want to understand a particular product first, browse the linked project pages. The best next step is one based on clear information, not urgency or a promise of returns.